Greeting Card Printers - Get it Right!
I haven't used all greeting card printers in the country obviously, but I can offer good general advice to the artist interested in printing greeting cards and I can point you towards one or two printers I know offer good service, value for money and professionalism.
I would also like to see more US artists contributing to the UK market which is worth at least £1.5 Billion annually. Having seen the quality of work on sites like zazzle and cafepress I think many US artists are missing out on the uk greeting cards industry. The internet has made it much easier to sell our work in other countries. Sending artwork or e mailing where possible may be well worth your time.
Below are two ways to get your art turned into greeting cards.
I use printers in two different ways.
1. If I am using a painting above A3 size as a greeting card or other print (some of my paintings are huge) I take them to a printer and have them photograph it. Not all printers can offer this service but it isn't unusual so you shouldn't have too much difficulty finding a suitable printer in your area. Some printers will have a large format digital scanner to do a similar job. These tend to be much cheaper.
If you are savvy about graphics and own a good graphics program you will already understand resolution, RGB, CMYK etc. If you are an artist with no idea about printing then you can hand your work over to the printer and have them deal with that for you.
Overall this is more expensive than my second method, there's no doubt about it. If you are starting out you will want to read on.
2. This is more of a do-it-yourself option.
I scan smaller works on my scanner at 300 dpi (dots per inch). Many home printers have built in scanners. I have a HP A3 and a Hp A4. As I expand my cards based on drawings and cartoons I am tending to draw more and more at A4.
Then I use a photo editor to adjust them for colour, contrast etc in either Google's
which is free to use. Then I upload the work to an online printing service and let them do the rest.
I recommend Overnight Prints, which operates in the UK, USA, France, Austria and Germany. OvernightPrints.com
They provide some excellent and easy to understand
on how to prepare your works in common programs such as Microsoft Word, Corel Draw (Save $50 on CorelDRAW Premium Suite X5. Upgrades from $279. Premium design software for print, web design, and video editing.
You can even use the free
to prepare your cards. This is quite exceptional among greeting card printers and useful for anyone without a graphics background.
Overnight Prints will send you greeting card and other samples.
If you are savvy about graphics and own a good graphics program you will already understand resolution, RGB, CMYK etc. If you are an artist with no idea about printing then you can hand your work over to greeting card printers and have them deal with that for you. Using an online printing service you can trust will cut out a lot of the work for you.
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